Friday, July 27, 2012

Is customer service really important?

My partner Bill Bythewood and I went to lunch at a Pizza place yesterday by our office in Winder, Georgia.  As we sat down and ordered our waitress’ customer service was awesome, quickly got our drinks and took our order.  That’s where the customer service stopped.  After about 30 minutes of waiting for our food, Bill asked the waitress what the holdup was, there was only eleven people in the restaurant.  She quickly became very defensive and stated that we needed to be patient because the chef was preparing our food fresh and cooking a pizza takes longer than cooking a nice steak.  Another 15 minutes went by and we still had no food.   We asked the waitress for our check so that we could pay for Bill’s salad that he had eaten so that we could leave because at this point we had been there 50 minutes.  That’s not the way you want to be remembered for customer service and in this case, I “checked in” on Facebook and told all 3000 of my friends how my service was at this establishment.
In real estate, we have the tendency to be the same way.  We want the listings or buyers so we start out over the top with customer service, immediately calling, emailing or texting the customers back.  Then as the process moves forward or you are under contract, the agents tend to be less responsive to the CUSTOMER.  Not at 2ShortSaleGuys, we want to “WOW” our clients from beginning to end so that they are proud to get on Facebook and tell how great we were instead of how horrible our customer service was.  We have a saying that we hold ourselves too and that is “It doesn’t matter what Keith Howell (Our mortgage lender, who is fabulous) does, it doesn’t matter what Hank Spinnler (Our home inspector that we highly recommend) does, or even Robin Wyatt (Our attorney that closes all of our short sales) does, at the end of the day, it’s 2ShortSaleGuys name on the line.”  It doesn’t matter if we do our job 110%, if one of our preferred partners messes up, it’s still our name and our customer service.  So we attempt at all costs to maintain great customer service, only recommend the highest quality of service providers so that we can make a lasting impression and be your Realtors® for life.
If you want to experience the same great customer service with your real estate needs visit our website or call us at 678-279-5977
Nakia Brooks and Bill Bythewood are licensed Real Estate Salespersons with the State of Georgia and their license is currently held with Keller Williams Realty – Lanier Partners (678) 425-1988